By personalizing the homepage hero and trending topics based on the last GOOD article a user viewed, leveraging Ninetailed AI audience recommendations, to provide more GOOD content. Users will find the content more relevant and tailored to their interests, leading to longer site visits and higher interaction rates.


Homepage | Hero & Trending Topic | Last article viewed | Good

[Experiment] ECM-1942 - SCO Home page trending section - Good - Migrated

By personalizing the homepage hero and trending topics based on the last COMMUNITY article a user viewed, leveraging Ninetailed AI audience recommendations, to provide more COMMUNITY content. Users will find the content more relevant and tailored to their interests, leading to longer site visits and higher interaction rates.

Homepage | Hero & Trending Topic | Last article viewed | Community

[Experiment] ECM-1942 - SCO Home page trending section - Community - Migrated

By personalizing the homepage hero and trending topics based on the last ANSWERS article a user viewed, leveraging Ninetailed AI audience recommendations, to provide more ANSWERS content. Users will find the content more relevant and tailored to their interests, leading to longer site visits and higher interaction rates.

Homepage | Hero & Trending Topic | Last article viewed | Answers

[Experiment] ECM-1942 - SCO Home page trending section - Answers - Migrated

By personalizing the homepage hero and trending topics based on the last ADVENTURE article a user viewed, leveraging Ninetailed AI audience recommendations, to provide more ADVENTURE content. Users will find the content more relevant and tailored to their interests, leading to longer site visits and higher interaction rates.

Homepage | Hero & Trending Topic | Last article viewed | Adventure

[Experiment] ECM-1942 - SCO Home page trending section - Adventures - Migrated

[Audience] Visitors not seen answers content

Introducing dynamic headings and descriptions in the Promotion Block article that reflect the aspirations and common questions of first-time visitors could significantly personalize the user experience. This includes tailoring the content to highlight ease of planning, personalized itineraries, and answering common trip-planning questions directly within the promotional content.

Dynamic Content for First-Time Visitors

By personalizing the homepage hero and trending topics based on the last SAFETY article a user viewed, leveraging Ninetailed AI audience recommendations, to provide more SAFETY content. Users will find the content more relevant and tailored to their interests, leading to longer site visits and higher interaction rates.

Homepage | Hero & Trending Topic | Last article viewed | Safety

[Experiment] ECM-1942 - SCO Home page trending section - Safety - Migrated

[Training] Has Viewed Page

[Audience] Visit Home page

Profiles frequently visiting digital magazine sections, indicating a fondness for detailed storytelling or multimedia content, making them ideal targets for premium content promotions or digital subscription upgrades.

Digital Magazine Loyal Readers

[Audience] Visitors not seen community content

[Audience] Visitors not seen safety content

[Audience] Visitors not seen good content

[Audience] Visitors not seen adventures content

[Audience] Visitors not seen digital magazine content

If user returns to the site and hasn't seen the Good-themed section during the last visits
Then show Good Trending Section.

[Home - Trending] Good

If user returns to the site and hasn't seen the Answers-themed section during the last visits
Then show Answers Trending Section.

[Home - Trending] Answers

If user returns to the site and hasn't seen the Digital Magazine-themed section during the last visits
Then show Digital Magazine hero banner.

[Home - Hero] Digital Magazine

If user returns to the site and hasn't seen the Answers-themed section during the last visits
Then show Answers hero banner.

[Home - Hero] Answers

If user returns to the site and hasn't seen the Community-themed section during the last visits
Then show Community hero banner.

[Home - Hero] Community

If user returns to the site and hasn't seen the Safety-themed section during the last visits
Then show Safety hero banner.

[Home - Hero] Safety

If user returns to the site and hasn't seen the Good-themed section during the last visits
Then show Good hero banner.

[Home - Hero] Good

If user returns to the site and hasn't seen the Digital Magazine-themed section during the last visits
Then show Digital Magazine Trending Section.

[Home - Trending] Digital Magazine

If user returns to the site and hasn't seen the Adventure-themed section during the last visits
Then show Adventure Trending Section.

[Home - Trending] Adventures

If user returns to the site and hasn't seen the Community-themed section during the last visits
Then show Community Trending Section.

[Home - Trending] Community

If user returns to the site and hasn't seen the Safety-themed section during the last visits
Then show Safety Trending Section.

[Home - Trending] Safety

Doug Wallace is Toronto-based travel and lifestyle journalist, photographer and copywriter, principal of Wallace Media, editor-publisher of TravelRight.Today and author of travel-advice book How to Plan a Vacation. He is a member of the Travel Media Association of Canada, the Society of American Travel Writers, TravMedia and TravelMassive.